Certificate in Practical Digital Marketing and AI – SLIIT Sri Lanka | Saturday Programme

The Certificate Programme in Practical Digital Marketing and AI from SLIIT is a cutting-edge short course that combines traditional digital marketing skills with the latest AI-powered tools and strategies. Offered by Sri Lanka’s top-ranked non-state university — SLIIT, which is ranked 8th nationally and first among non-state institutions — this programme is ideal for professionals and graduates who want to stay ahead in the rapidly evolving digital landscape. The Saturday evening schedule makes it accessible for working professionals.

What Makes This Course Unique

• 🤖 Integrates AI tools directly into digital marketing strategy — rare in Sri Lanka
• 🎓 Delivered by SLIIT — Sri Lanka’s most respected technology university
• ⏰ Saturday evening schedule — perfect for working professionals and graduates
• 💼 Practical and hands-on — real campaigns, real data, real tools
• 💰 Affordable instalment plan available (2 instalments of LKR 18,950)

Course Content

• 📌 Introduction to digital marketing — channels, strategy and planning
• 🔍 SEO and search marketing fundamentals
• 📱 Social media marketing — platforms and paid campaigns
• 💡 AI tools for digital marketers — ChatGPT, Gemini, automation and content generation
• 📧 Email marketing campaigns and automation
• 📊 Google Analytics and digital performance measurement
• 💰 Paid advertising — Google Ads and Meta Ads basics
• 🎯 Integrated digital marketing strategy — capstone project

Also Available at SLIIT

• 📘 Certificate Program in Digital Marketing — foundational programme
• 📗 Certificate Program in Data-Driven Digital Marketing — analytics focus

Career Opportunities

• Digital Marketing Executive
• Social Media Manager
• SEO Specialist
• AI-Powered Content Creator
• Digital Marketing Analyst