BSc (Hons) in Digital Marketing and Brand Management – NIBM & Coventry University London | Sri Lanka

The BSc (Hons) in Digital Marketing and Brand Management is Sri Lanka’s leading undergraduate degree in digital marketing, offered by NIBM School of Business in collaboration with Coventry University London — a globally respected UK university. This programme provides the most comprehensive academic foundation in digital marketing and brand strategy available in Sri Lanka, combining theoretical depth with practical application to prepare graduates for high-level digital marketing careers locally and globally.

Programme Structure

• 📘 Year 1: Advanced Diploma in Digital Marketing and Brand Management — LKR 350,000
• 📗 Year 2: Higher National Diploma (HND) in Digital Marketing and Brand Management — LKR 400,000
• 📙 Year 3: BSc (Hons) in Digital Marketing and Brand Management (Coventry University London) — LKR 850,000

What You Will Learn

• Digital marketing strategy and consumer behaviour in the digital age
• Brand management and identity — building and managing brands online
• Social media marketing, content strategy and influencer marketing
• SEO, SEM and paid digital advertising
• Marketing analytics and data-driven decision making
• E-commerce and digital business models
• Digital entrepreneurship and marketing innovation

Entry Requirements

• G.C.E. A/L passes or equivalent foundation programme (for Year 1 entry)
• SLQF Level 3 or NVQ Level 5 holders are also eligible
• HND or equivalent qualification for direct Year 2 entry
• Proficiency in English required — medium of instruction is English

Career Opportunities

• Digital Marketing Manager / Director
• Brand Manager / Head of Brand
• Digital Entrepreneur / Founder
• E-Commerce Manager
• Marketing Analytics Lead
• Social Media and Content Strategist